About us

How it got started

The Path to Natural Movement

Our experience with barefoot shoes began over 12 years ago, but it became deeply personal when we struggled to find proper shoes for our oldest child, Markus. Traditional footwear was too narrow, and barefoot shoes became the only solution that truly supported his natural movement. This journey reinforced our belief that shoes should work with your feet, not against them.

We carefully curate barefoot shoes that honor the way feet are meant to function—helping more people step into a world where every movement feels natural, pain-free, and unrestricted.

Welcome to MyMara. Step naturally.

Our values and the way we curate

How do we select the brands?

Curating barefoot shoes for MyMara means ensuring every pair meets our high standards for comfort, functionality, and quality. Here’s how we carefully select the shoes we offer in our store.

Foot-Friendly Design

We prioritize shoes that respect natural foot anatomy—wide toe boxes, thin flexible soles, and zero-drop construction to promote unrestricted movement.

Tested for Comfort & Functionality

We personally test many of the shoes we carry, ensuring they provide the right balance of comfort, flexibility, and durability in real-life conditions.

High-Quality Materials & Craftsmanship

Every brand and model we select is made from durable, responsibly sourced materials that support foot health without compromising on longevity.

Simplicity & Comfort

Barefoot footwear is about returning to what’s natural and simple—our brand reflects that philosophy. We prioritize a smooth shopping experience, straightforward service, and products that bring effortless comfort to everyday life.

Accessibility & Awareness

Finding the right barefoot shoes shouldn’t be difficult. We strive to make quality barefoot footwear more accessible in Estonia while educating people about its benefits through clear, honest, and helpful information.

Sustainability & Responsibility

We value sustainability and work with brands that prioritize ethical production, eco-friendly materials, and responsible manufacturing. A healthier way to walk shouldn’t come at the expense of the planet.

Family & Community

Our journey started with our own family, and we extend that same care and connection to our loyal customers. We truly value those who continue to shop with us, offering exclusive discounts and a supportive community where we share knowledge, experiences, and a love for natural movement. You're not just a customer—you’re part of the MyMara family.

Our Foot-Focused Brand Family